The Legends Genome
The stories behind legendary brands, told by the people who built them.
Eyal Shani turned a deeply personal culinary language into a global restaurant world of more than 40 venues - including Shmoné in New York, which earned a Michelin star. He has often described food as storytelling, with inspiration coming from ingredients, markets, his grandfather and the culture around him. At MUSE, Shani brings a lesson in turning a singular point of view into something people can feel, remember and follow around the world.
After graduating from Shenkar and working at Dior alongside John Galliano, Lihi Hod founded her own bridal house in 2010 and built it into an international brand sold in selected stores worldwide. Her work constantly moves between couture craftsmanship, timeless references and contemporary freedom. At MUSE, Hod brings the perspective of a creator who transformed a personal aesthetic into a distinctive global language, without losing the intimacy of individual experience.
Shira Barzilay, known globally as Koketit, started in fashion illustration and developed a visual language that now moves freely between digital art, fashion, jewelry, architecture and even swimming pools. Her collaborations include Cartier, Porsche, Zara and Elizabeth Arden, while her practice is rooted in intuition, flow and the belief that almost anything can become a canvas. At MUSE, she brings a reminder that inspiration often begins when disciplines stop behaving like separate worlds.
As Chief Marketing & Sales Officer of ONE ZERO, Nirit Ben-Kish is helping build a new banking brand in a category that went more than four decades without a new Israeli bank. Her work sits where brand, growth, product and business strategy meet, challenging familiar assumptions about what a bank should look, sound and behave like. At MUSE, she brings the perspective of a marketer building differentiation while the category itself is being rewritten.
As Director of International Economic Development at Tel Aviv Global, Michal Michaeli connects the city’s entrepreneurial energy with global opportunity. Having founded Eva Ventures to back women entrepreneurs, she has described Tel Aviv’s openness, innovation and diversity as driving forces behind her work. At MUSE, her perspective opens a bigger question: what can a city’s mix of people and ideas teach us about creating the conditions for something new?
More legends confirmed soon.
Names announced on a rolling basis. Register now before the lineup fills the room.